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Survey at a glance for 2009

The 2009 Financial Knowledge Survey was commissioned by the Retirement Commission, supported by ANZ, and conducted by Colmar Brunton.

  •  Face-to-face interviews were conducted with 850 people aged 18 and over nationwide between 7 March and 28 April 2009.
  •  Among those invited to take part, 62% responded.
  •  Maximum margin of error of +/- 3.4%.
  •  Interviewees answered 42 questions testing their financial knowledge (what they know), and 51 questions on their attitudes and behaviours (what they think and what they do) and on demographic factors.
  •  90% of financial knowledge questions were the same as 2006, with minor wording changes to the remainder.
  •  Interviews took 60 minutes on average.
  •  Data weighted to population proportions by age, gender and household size.
  •  People were scored on their answers to the financial knowledge questions, and their score determined whether they fell into the low, medium or high knowledge group. The threshold scores that defined each group were the same as the previous survey.